Endeavor Digital, Inc.

Digital Content Publishing and Distribution

Tag Archives: electronic delivery

How to Protect Yourself Against Hackers (or Pirates)

RVP-LogoIt was another blog post that inspired this one.  That post provided advice and instruction to protect yourself against hackers – How to protect yourself against hackers (or at least make it difficult for them).  The author assures us that, if someone really wants to access your information, they will find a way to get it.  But there are steps you can take to make it more difficult for the hackers and, following those suggestions, you might just keep your data protected.
The same can be said about pirating your digital content.  That is, if someone really wants your content, they will probably find a way to get it.  But there are steps you can take to protect your content from theft, unauthorized use, and illegal distribution.
DRM (Digital Rights Management) can be an effective tool to protect content from piracy when distributing electronically (via download).  Copy-protection of CD or DVD discs is another deterrent to theft of digital content.  You can also protect content when distributing on USB Flash drives, or “thumb” drives as they are often called.
Will using these strategies guarantee your content cannot be used in unintended ways?  No.  But you will have made it much more difficult for someone to use it in unauthorized or illegal forms and these protection strategies are effective for almost all content.
Let’s examine it objectively.  Unless you have developed a hacker-proof operating system or you have the next film in the Star Wars franchise, hackers and pirates aren’t likely to spend an extraordinary amount of time trying to steal your content.  Most digital content publishers serve a particular and limited audience which means the effort/reward level is not high enough to warrant extraordinary means to access or utilize the content illegally.
Is it worth it for you to protect your digital content?  Ask yourself these questions:
–          Does my business growth and success depend on my digital content?
–          If my digital content was used regularly without the users paying for it, would it hurt my business?
–          Do I want to sell more of my content?
–          How important is it to collect information about who is using my content?
–          Is my content among the most commonly misused?  (Categories of high misuse include instructional/training videos, independent films, PDF documents, audio content, and Ebook/EPUB files.)
If you answered yes to any of these questions, it is probably worth the additional investment to protect your content.  Studies have shown that protected content tends to sell more copies because “casual” sharing isn’t easy, and when that content is available in electronic forms for download, it increases sales even more while expanding the reach to a greater number of international customers.
Click here to have your digital content evaluated for the benefits of protection!

Who should be blamed for internet congestion?

Image courtesy of dan / FreeDigitalPhotos.net

Image courtesy of dan / FreeDigitalPhotos.net

At Endeavor Digital, we treat our customers with respect and fairness.  We want every customer to have the best experience possible.  We’d like to believe that all companies operate with that goal in mind, that their leaders know this approach is the best way to build a loyal customer base and grow the company.  Realistically, we must acknowledge that not everyone approaches business that way, especially after reading this article.  The way the involved companies choose to approach business, along with the impacts of upcoming changes in the way the internet is managed and governed, means changes are on the way.  The effects of those changes may be nothing short of enormous, with the distinct possibility of profoundly negative impacts to the customer experience and the ability to deliver digital content to your customers with a high-quality experience.

The article discusses a study of internet traffic congestion which found the problems are often sporadic, but can be significant and last for months at a time.  Let me say that again – months!  This article looks at the backbone of the internet, ISPs, and cites Netflix as the example of a video content service provider.  Each player is pointing fingers and saying it’s the other’s fault.  (In short, Netflix is accused of purposely routing its service through already congested channels which the ISPs say makes them look bad; the ISPs are accused of slowing the traffic to extort additional money from the content provider.)  David Clark of MIT, one of the organizations doing the congestion research, said the initial report is “preliminary and doesn’t assign fault for congestion, but it does point to a poor experience for ISP customers and Netflix”.

Isn’t the customer experience the most important concern for business?

When a customer has a poor experience, the customer doesn’t care whose fault it is.  But rather than partnering to solve the problems, the ISPs and Netflix, along with the companies providing the internet’s backbone hardware, continue blaming each other while the customers suffer.  We can debate whether or not the accusations are true, but where does that leave your business and the quality of customer experience you can offer?  Isn’t that what’s most important to you?

Please share your thoughts on this.  Do you think the issues of internet infrastructure and management will affect your business?  Do you think you’ve already been affected?  In what ways?  How does your business plan to manage these issues?  What are you doing to ensure your customers have the best possible experience?

How your e-commerce store can outpace Amazon

shopping-carts-798x310It might seem ridiculous to think that a small business could outperform Amazon in the world of e-commerce.  But this article (http://bit.ly/edishareamazon) presents four ways you can effectively improve your ability to compete.  It doesn’t matter if you are selling electronic delivery of digital content or CD/DVD/Blu-Ray discs (obviously, our primary sphere of interest!), or any other product, these suggestions apply to e-commerce in general and they will improve your success rate.  Read it and tell us if you agree!